Pinaman Owusu – fashion for development

Pinaman Owusu 2










Pinaman Owusu never thought she’d have anything to do with fashion, but now this Ghanaian born kiwi will have the honour of showcasing collections from 6 contemporary African designers & 2 emerging hot NZ based African talents to about 300 guests in Wellington at an event she has been working toward for over three years – the first ever Africa Fashion Festival New Zealand.

Samantha Jones – little yellow bird

Sam at Little Yellow Bird

How do you get from working in the air force to wanting to help revolutionise the fashion industry?  Samantha Jones, founder of a new Wellington business Little Yellow Bird, tells us about her journey doing just that, and her passion behind supplying corporate uniforms that use ethically sourced fabrics and are made under fair working conditions.

Her big message -” Buy less and be thoughtful about what we do buy.”

Chrissy O – the hunter and collector

Chrissy O hunters and collectors

Chrissy O is not only one of Wellington’s most recognized women, she is also the owner of one of our most iconic stores, Hunters and Collectors. Hunters and Collectors has been called a “vintage nirvana” and may have been more suited to the streets of New York, however we have been blessed with this quirky institution right here on Cuba st. for over a few decades now.
In this interview Chrissy shares some of the stories from the wild-side of retail and how she keeps coming up with not only the best treasures, but the best the most inspiring windows in town.

Clare Bowden – Mandatory meets Miramar

Claire Mandatory - blue IMG_7630 This is the illustrious and industrious Clare Bowden, designer for one of Welly’s most iconic businesses, Mandatory Menswear. She along with business partner Fiona Edwards has been dressing men from around the country and beyond from their Cuba street store for 18 years now. In this interview Clare talks about what it is like being in the rag trade for men and how she got the zips into the armpits of Fat Freddy’s Drop horn player, Joe Lindsay’s suits, and why Mandatory are popping up in Miramar next week.

Thanks to Pat Shepherd for the photo.

Mandatory Menswear Pop Up Shop at Sadhana Yoga Studio, 9 Park Road, Miramar Tuesday 30TH June – Sunday 5TH July 2015


Jennifer Whitty – the space between

Space Between Image


The first time I heard that Massey lecturers Jenn Whitty and Holly McQuillan were creating a fashion range made of up-cycled New Zealand Post corporate uniform waste, I thought they had they had a huge job in front of them, but it seems they are up to so much more than that.
In this interview lecturer and designer Jenn Whitty talks about the label and concept for Space Between. ” We don’t have a waste problem, we have a design problem.”

Although Space Between are not showing, NZ Eco Fashion Week is kicking off it’s third year this week, so demand is certainly rising for less harmful but just as stylish fashion options.

For more fashion that considers it’s environmental impact

Mag E Read – welcome back Margaret

Mag E

Mag E Read was an artist and a school teacher until 7 years ago when an unexpected incident changed her life. In this interview Mag E tells her amazing story on how she persisted in re-knowing herself, re-finding her inner artist and the challenge she set herself to do her first exhibition at Roar Gallery called Wall to Wall Fashion.

Pinaman Owusu – African Fashion Queen

Pinaman Owusu 2

If you are interested in beautiful clothes or following big dreams then this is an introduction to a striking young Ghanaian Wellingtonian woman Pinaman Owusu.
She is on a mission to connect New Zealand and Africa through fashion and the first ever Africa Fashion Festival New Zealand.
Before I had this interview I wasn’t sure why I would want to wear African fashion but after hearing about why she wants to do this, I do now.

To Donate to the Spark My Potentail by Monday 6th of April

More about the African Fashion Festival here

Pinaman’s fav track by Kiwi band Weird Together, filmed in Accra Ghana.

Juli Hunter, Fi Clements and Teresa Scott – designers talk eco fashion

photo (2) Juli Hunter, Fi Saurus of Senorita AweSUMO and Teresa Scott general manger of chalkydigits Christchurch are all Fashion labels showing at New Zealand Eco Fashion Exposed, New Zealand’s Eco Fashion week, which kicks off in Lower Hutt today. In this live interview they discuss why as designers they are so committed to the Eco Fashion Movement, how their labels are working to overcome some of the big issues of the fashion industry.

A few references from the interview:

Frocks on Bikes – wheel stylish


What happens when you dress beautiful ‘real girls’ in gorgeous local frocks and put them on fun urban bikes from Bicycle Junction at the Sustainability Trust on a beautiful night in Wellington?

The Wheel Stylish fashion show of course. You can almost feel like you were there in this interview with the designers, models and members of Frocks on Bikes.

Natalie Smith – inspiration, residency and underwear

Natalie Smaith2

Owhiro Bay Girl, Natalie Smith talks about life as the Toi Poneke Arts Centre resident artist, how doing things in an unprescribed way worked for her and animal hide underwear.